We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Events

4A's CreateTech 2017
November 9, 2017

Exploring the creative side of A.I. and the strategic territory being terraformed by A.I. technologies.

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4A's CreateTech 2018
February 6, 2018

Exploring how data will impact planning, creativity, media buying, strategy and talent.

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All Upcoming Events

Be A Creative Leader: Understanding Partnership

Creative partnership can be the difference between succeeding and failing. This webinar will help creative people have a better understanding of their own values and strengths to identify the right partner.

Be A Creative Leader: Mastering Collaboration

A strong, collaborative working environment yields better work and better attitudes. In this webinar, you will learn how to create work that inspires your team and your client. You know what it feels like to be frustrated in the creative process.

Be A Creative Leader: How Listening Works

If you don’t know how to listen, you won’t understand how to move forward. In this webinar, you will learn what it means to be Below The Line (BTL) and Above The Line (ATL). Participants will learn what can happen when your client and your team is BTL and how to avoid this creative soul crushing state.

#MAIPSummit 2018: #ActivateDiversity

Focused on inspiration to activation, the purpose of MAIP Summit is to provide alumni the opportunity to learn from senior thought-leaders in and outside of the industry on innovative best practices, while furthering their professional development and re-engaging with the alumni community.

IPA Foundation Certificate – January 29th Exam

The 4A’s is pleased to offer the award-winning IPA Foundation Certificate through a partnership with its UK-based sister organization the IPA (Institute of Practitioners in Advertising), which has just been newly adapted for the North American market. Enroll by Monday, December 18, 2017 for your chance to take the online exam on Monday, January 29, 2018.

2018 Dallas Institute of Advanced Advertising Studies

The Dallas Council is bringing the 4A’s Institute of Advanced Advertising Studies (IAAS) program to Dallas. For 40+ years, the IAAS program has been training the best and the brightest in the business. This course provides those with 2-4 years of experience a deeper understanding of the ad business.

4A’s Data Summit 2018

The 4A’s Data Summit is a one-day event featuring a cross section of high-profile leaders discussing how big data will impact planning, creativity, media buying, strategy and talent.

Mothers@Agencies: 2018 Winter Program

Mothers@Agencies is a multi-week virtual coaching program that targets agency mothers and helps them transform into leaders through a relatable, coach-led curriculum. Deadline to register for 2018 Winter Program is January 17, 2018.

Digital Media Effectiveness Bundle

The Digital Media Effectiveness bundle will show you how to help your clients transform their businesses so they can tap into the digital media innovations that are accelerating customer acquisition.

Digital Media Effectiveness: Selling Innovation To Traditional Industry Clients

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Advanced New Business Strategy Bundle Series

Geared specifically for management and new business teams, this webinar series addresses topics focused on being strategic and methodical – but contrarian to more effectively differentiate. Ultimately the goal is to convert more business at a premium fee.

Advanced New Business Strategy: Saving the Biz When You’re The Incumbent

Based on the most aggressive best practices from Mirren’s new business training, join Brent Hodgins as he addresses one of the most feared agency challenges – being an “incumbent.” A standard new business pitch is tough, but it doesn’t compare to an existing client calling a review.

2018 Launch for Leaders – February, NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers! The registration deadline is February 2, 2018.

Engage Hispanics for Growth Bundle

Today, Hispanics are either fueling or hindering your client’s results. Learn easy ways to help clients quantify and tap that hidden source of incremental growth.

Engage Hispanics for Growth: 5 Questions to Assess Hispanic Impact

Do your clients know how much Hispanics can impact their ability to deliver results?
Come prepared to answer 5 questions about your clients’ business and walk away with a tool to talk to clients in specific terms about the importance of Hispanics to their quest for growth.

Digital Media Effectiveness: A Streamlined Test and Learn Approach

What problems exist that nobody is addressing? What could be added to (or taken from) your agency that would make it a better place to work, more profitable, more interesting or more efficient?

Engage Hispanics for Growth: 5 Ways to Quantify Your Hispanic Opportunity

Do your clients know how much incremental business they can generate by engaging Hispanics? Learn 5 ways to use secondary and internal sales data to estimate that dollar gain, to pique client’s interest and sell-in an incremental budget to pursue Hispanic initiatives.

Advanced New Business Strategy: Crafting a Performance-Based New Biz Plan

Ensure your agency has a detailed new business plan in place — focused on efficiently driving growth.