Events

We love a good party! We also love helping our industry connect, engage, and develop its talent.

This section contains a wealth of resources, from upcoming training courses to national conferences, as well as highlights of past events, including videos, galleries and presentations.

Featured Conferences

Insights. Strategy. Vision.

February 7, 2017: Data will continue to transform creative, media and overall strategy. Join us for an in-depth discussion..

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Celebrating Unlikely Partners

The 4A’s Partner Awards will take place during Transformation 2017. We celebrate the partnerships that challenge conventional practices.

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Looking Forward For 100 Years

April 2-5, 2017: Join us — as we celebrate a century of serving the ad industry — for a look at what the next 100 years may bring.

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All Upcoming Events

Taking Digital Optimization To The Next Level

Everybody builds digital experiences, but are you doing it well? Join Gary Angel, formerly leader of Ernst & Young’s Digital Analytics practice and a twenty year veteran in analytics and digital optimization for a deep exploration of techniques for driving continuous improvement in digital experience with analytics

C-Suite Series: Strategies for Selling Your Agency (Session A)

Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

C-Suite Series: Strategies for Selling Your Agency (Session B)

(Note: This will be 7:30am PT) Start planning today to sell your agency tomorrow. Join Sam Williams and Jim Upson who will define a plan around having at least three different buyers, and learn how to model your agency to optimize your price. Discuss long-term plans and how you might address the surprise M&A question at a party. Being prepared can equate to a lot more golden eggs.

Advertising & The Law: Critical Mistakes with Agency Contracts

Join Jim Pharo, principal at the Law Offices of James W Pharo, as he discusses a broad range of risk mitigation considerations. Attendees will learn the key provisions of client-agency agreements as well as contracts with freelancers, vendors and suppliers to uncover effective strategies for limiting agency exposure to unnecessary legal and financial risks.

4A’s Executive Leadership Program – Los Angeles

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Digital Acceleration Series: Analytics, Measurement & Optimization

In this webinar, Nick New will show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.

Avoiding Evaluation Surprises: Delivering Clear, Ongoing Performance Feedback (Chicago)

Join Amy Hohulin in this highly interactive, half-day session that focuses on the steps involved in delivering feedback: how to prepare, set the right tone and keep the conversation focused on improving job performance.

Overcoming the Barriers to Presenting With Confidence (Chicago)

Join Amy Holulin in this highly interactive, half-day session that focuses on boosting presence in front of an audience. Participants will practice effective delivery techniques and learn how to simplify slides, streamline content and manage Q&A sessions with ease.

Stop Servicing, Start Leading Series: Communications Styles – How to Build Rapport and Agreement With Clients

Join Gary Duke and learn what your own preferred communications styles are likely to be; the most common styles of clients – and what that means for how they work with you; how to recognize other people’s communications styles; and strategies for working effectively with people whose styles clash with yours.

Advertising & The Law: In’s and Out’s of Content Marketing

In this timely and relevant session Rick Kurnit, Partner of Franfurt Kurnit Klein & Selz PC, will frame the legal and regulatory requirements associated with content marketing.

2017 Launch for Leaders – NYC

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

2017 Minneapolis Pitch Boot Camp

The 4A’s Minneapolis Pitch Boot Camp (formerly the Institute of Advanced Advertising Studies (IAAS)), has trained some of the best and brightest industry professionals in the advertising business. In fact, many of today’s top agency executives are Pitch Boot Camp graduates. Deadline to register is February 28, 2017.

2017 Launch for Leaders – Chicago

A new 2-day workshop that will prepare experienced managers for the next stage in their careers!

4A’s Executive Leadership Program – New York

The focal point of this course is a globally acclaimed computer-based simulation that challenges participants to lead, manage and improve the performance of a marketing communications agency over time. Participants acquire actionable skills that they can immediately apply to succeed.

Digital Acceleration Series: The Key to Managing Customer Relationships Online

In this webinar, Nick New will cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.