Data Summit Archives

The Data Summit, a half-day event exploring how data guides planning, creativity, media buying, strategy and talent, gathered a cross section of high-profile leaders in an intimate and informal setting in NYC.

The 4A’s Data Summit is a one-day, must-attend event featuring a cross section of high-profile leaders exploring how data will impact planning, creativity, media buying, strategy and talent.

Questions and challenges to be tackled by our experts include:

Have questions about 4A’s Data Summit 2017? Let us help you!

LOGISTICS & REGISTRATION:
Jen Falik Rains: jfrains@aaaa.org

SPONSORSHIPS:
Michael Burns: MBurns@aaaa.org

Closing Keynote: Cybersecurity – What Brands & Agencies Need to Know by Ari Schwartz

Closing keynote from Ari Schwartz, Former Assistant to the President and Senior Director of Cybersecurity at The White House, Venable.

Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke

Cross Channel ROI and Attribution: The Road Ahead moderated by Jane Clarke

Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa

Programmatic’s Success in Driving Business Results moderated by Kelly Liyakasa

Data Integrity and Quality Panel moderated by Allison Schiff

Data Integrity and Quality Panel moderated by Allison Schiff

NBCUniversal: Innovations, Strategies, and Applications in Data from a Media Powerhouse

Tony Effik, Senior Vice President, Client Strategy, NBCUniversal in discussion with Bill Tucker, EVP Media & Data, 4A’s

The Agency Data Imperative moderated by Alexandra Bruell

Hear about the transformative applications of data from agency data and analytics leadership. We’ve gathered speakers to represent different types of agencies to understand the differences and similarities between their data mandate. Topics included how data drives strategy and the implications on an organization. Moderator: Alexandra Bruell, Advertising Reporter, The Wall Street Journal Speakers: Eugene […]