While it is easy for marketers to get distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. “The Business Feeling Index: The Feelings that Move Business Forward” report, conducted by the Financial Times Commercial Insight Group in collaboration with leading global business-to-business advertising agency gyro, asked FT readers across the globe to express what feelings are crucial for creating successful business relationships.

There are no current reliable quantitative studies on this subject. Here’s a compilation from 4A’s Research Services of opinions from consultants on this topic.

Use the science of love! Bruno Gralpois of Agency Mania solutions shows how clients and agencies can deepen their love for each other and have better, more aligned relationships.

This presentation was delivered to the 4A’s Large Agency & Media Finance Committees on October 26, 2017 by Rick Brook, SVP, Global Client Operations at WPP. 

Attorney Candice Hersh reviews the latest challenges in Master Service Agreements

Search Consultants Joanne Davis and Dan Wald shared their perspectives on the state of client needs, wants and priorities, and also share the key findings from their recent survey report during August 7, 2016 New Business

The prevalence of project assignments and the trend toward project pitches is on the rise. The 4A’s survey report on Reviews for Project Assignments contains valuable information on project dynamics.

This Confidentiality of Marketing Services Information position paper addresses the confidentiality of media and marketing services information.