Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

2017 Trends

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Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.  

2017 Future Focus: Delivering Growth in the Digital Economy

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iProspect surveyed 120 global clients to get their views on the digital economy and the challenges they face to grow their businesses.

Competing with Giants: How Kenyan Companies Are Outperforming Multinationals

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See how pricing and distribution strategies by local companies in Kenya are taking market share away from large multinationals in this article from M&M Global.

Prophet Brand Relevance Index

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Do you know which brands consumers can’t live without? Check out this ranking from Prophet.

The Pricing Conundrum: Price Increase? Everyday Low Price? Key Decisions that Can Impact Your Brand

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Nielsen explains the everyday low pricing strategy and the price increase strategy, plus provides guidance on factors to consider when choosing which plan is right for your brand.

The Brand Health Puzzle

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Making Measurement Make Sense (3MS) is a joint effort of the 4A’s, ANA and IAB to develop dependable ways to measure messaging and ad spends across multiple platforms. Guidance on picking the right brand metrics to measure your brand’s health is the end goal.

Best and Most Valuable Brand Rankings

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Check out these best and most valuable brand rankings from various sources.

Marketing Revolution: How International Brands are Connecting with Consumers in Cuba

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M&M Global explores the hurdles agencies, brands and marketers are facing as they open for business in Cuba.

The Happiness Halo: The Unexpected Benefits of Applying Behavioral Science to Experience Design

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Learn how brands can strengthen consumer loyalty by connecting emotionally with consumers in this Lippincott report. Nine strategies are outlined, as well as successful examples.