It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.
Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.
iProspect surveyed 120 global clients to get their views on the digital economy and the challenges they face to grow their businesses.
See how pricing and distribution strategies by local companies in Kenya are taking market share away from large multinationals in this article from M&M Global.
Do you know which brands consumers can’t live without? Check out this ranking from Prophet.
Nielsen explains the everyday low pricing strategy and the price increase strategy, plus provides guidance on factors to consider when choosing which plan is right for your brand.
Making Measurement Make Sense (3MS) is a joint effort of the 4A’s, ANA and IAB to develop dependable ways to measure messaging and ad spends across multiple platforms. Guidance on picking the right brand metrics to measure your brand’s health is the end goal.
Check out these best and most valuable brand rankings from various sources.
M&M Global explores the hurdles agencies, brands and marketers are facing as they open for business in Cuba.
Learn how brands can strengthen consumer loyalty by connecting emotionally with consumers in this Lippincott report. Nine strategies are outlined, as well as successful examples.