Brand Management

Put your best foot forward. On every step.

It can take years to build a reputation, but only seconds to destroy one.
Culture. Training. And strong people. That’s what you need.

Seeing Beyond the Loyalty Illusion: It’s Time You Invest More Wisely

Research Services

Accenture provides five tips marketers can use to retool their loyalty programs to maximize value and free up capital to invest in other growth initiatives.

Brand Intimacy Report

Research Services

MBLM’s annual report ranks global brands based on emotions, revealing the characteristics and intensity of consumer bonds.

Winning Hearts & Minds: Loyalty in Action

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Ipsos finds the best way to foster brand loyalty is to align brand message with customer experience.

Global 500 2017

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Brand Finance determines the world’s most powerful and the most valuable brands in this annual global report.

5 Fixes for Your Online Video Marketing Strategy: Lessons From Google BrandLab

Third Party Content

Kim Larson, global director of Google BrandLab, shares tips for how brand marketers working in online video can better define, share, and positively crush their goals in 2017.

Global Brand Simplicity Index

Research Services

Siegel + Gale’s annual survey evaluates the impact simplicity has on brands and brand loyalty.

B2B Brands in the Human Era

Research Services

Lippincott examines the impact of B2B branding on the decision-making process of business customers and gives tips on creating a strong B2B brand.

Customer Loyalty Engagement Index

Research Services

Brand Keys examines customers’ relationships with brands and ranks leading brands in 83 categories. Check out the press release for more information.

Best Brands 2016

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The YouGov Brand Index ranks the top brands in the U.S. and around the world in a variety of categories, from appliances to health insurance to streaming video and music.

2017 Trends

Research Services

Check out this 2017 trend report series from GSW and inVentiv Health Communications. Gain insight into the top trends for healthcare, brand communication, consumers, and digital.  

Aaker on Brands

Research Services

This blog from David Aaker is an excellent source for everything related to branding.

2017 Future Focus: Delivering Growth in the Digital Economy

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iProspect surveyed 120 global clients to get their views on the digital economy and the challenges they face to grow their businesses.

Competing with Giants: How Kenyan Companies Are Outperforming Multinationals

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See how pricing and distribution strategies by local companies in Kenya are taking market share away from large multinationals in this article from M&M Global.

Prophet Brand Relevance Index

Research Services

Do you know which brands consumers can’t live without? Check out this ranking from Prophet.

Weathering the Storm: The Impact of Recalls on Brand Equity

Research Services

Nielsen explains that strong brands are more likely to be able to absorb a product recall if the situation is handled in a proactive way.