Car Buyer & Financing Journey

Learn about the evolving path-to-purchase for new and used vehicles in this Cox Automotive report. This year’s report covers how the chip shortage impacted the buying experience and the digital buying journey.

Key findings include:

• Car buyer profile
• Continued decrease in time spent researching and shopping for a car
• Focus on vehicle ownership spurred by safety, cost, and convenience
• Buyer motivations and top purchase triggers for new and used car buyers
• Top resources used
• Dealership shopping experiences and satisfaction.

Registration is required to read the full study. 

Cox Automotive also released the Car Buyer Financing Journey. This report measured consumers’ satisfaction with the vehicle financing process, resources used, types of lenders considered, and comfort level with financing online.