Boston Agency Turns Its Website Over to 20 Non-Profits

To mark its 20th year in business, CTP, the award-winning Boston agency, has turned its website and entire digital presence over to 20 non-profits for the remainder of 2016.

When visitors go to ctpboston.com they will be introduced not to a creative marketing agency, but to a series of organizations that are serving others. Among the nonprofits being highlighted include ALS One, Save the Children, Red Sox Scholars and Massachusetts Animal Coalition. The campaign kicked off November 21 and will run through the end of the year.

“We’ve been fortunate over the last 20 years and thought a great way to celebrate our anniversary was to honor the selfless, community-focused organizations that have inspired us throughout the years,” said Fred Conover, CTP’s founder and president. “We’ve worked with many of them and we’ve simply been awed by the work of the others. These are all people who have dedicated themselves to helping others in many ways. So, we set out to shine a spotlight on them and help support their mission in our own small way, and hope that others will be as inspired by them as we have been.”

To drive attention for these organizations, CTP is sharing their stories on the CTP website and using paid, social and earned media to show how each organization is changing lives. All of the agency’s social media posts are dedicated completely to supporting the “20 Years, 20 Causes” program throughout the campaign.

“Shining a digital spotlight on other organizations is a simple but powerful way to drive some awareness of nonprofits that can benefit from a little extra attention, especially around the holiday season,” said Gena Borson, Executive Director of Red Sox Foundation. “We’re grateful that our partner CTP continues to think of us, and are honored to be highlighted in the 20 Years, 20 Causes initiative.”