In Case You Missed It – July 2017

Marketing & Communications

In case you missed it in July, Inside the Campaign, Beyond the Brief, 100 People Who Make Advertising Great & more.

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.

4A’s Releases Agency Hourly Labor Billing Rate Report

Marketing & Communications

This report reveals that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. Findings of this report include industry-wide guidance on market based labor rates.

4A’s Names Louis Jones Executive Vice President of Media & Data Practice

Marketing & Communications

In his role, Jones will enable the 4A’s Media & Data Practice to amplify agency members’ collective voice with various partners and suppliers.

How Julian Edelman, Shaun T and Kristin Kish Redefine Work for Samsonite Business Bags

Marketing & Communications

Samsonite’s marketing launch for their new line of business bags personifies how today’s work can be anything but a grind, with the help of a celebrity athlete, trainer and chef.

In Case You Missed It – June 2017

Marketing & Communications

In case you missed it in June, Cannes Report, 100th Anniversary latest, Six Steps for Getting Gen Z Involved in Philanthropy and Workplace Giving & more.

4A’s Cannes Report 2017

The 64th International Festival of Creativity in Cannes, France, brought together 15,000 professionals from communications, marketing, entertainment, design and tech to honor the year’s most creative work and to talk about where the industry is moving. The 4A’s was there to listen and to learn, and here we present some key takeaways for our member agencies.

An Appreciation: Jack Trout

Marketing & Communications

By Bruce Carlisle At about the time I launched my first agency, SF Interactive, I remarried. My wonderful wife, Dorian informed me that as a result of this union,I had become related to marketing legend Jack Trout, who passed away June 4, 2017 at 82. The exact nature of our relatedness is kept in a […]

In Case You Missed It – May 2017

Marketing & Communications

In case you missed it in May, “Behind the Scenes” with Jose Molla of the community/la comunidad, “Beyond the Breif” a partnership with The Drum & more.

Brand, Agencies & Political Values Survey

The 4A’s recently partnered with SSRS to gauge how consumers and ad agency professionals feel about brands taking political or social stances. 4A’s members have exclusive access to full survey results — download them here.

New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.