4A’s Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer

Marketing & Communications

The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

Digital Trends 2017

Marketing & Communications

A snapshot of the Top 5 Digital Trends to watch for in 2017

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Video: Highlights of Transformation 2016

View a quick and exciting synopsis of Transformation 2016.

Boston Agency Turns Its Website Over to 20 Non-Profits

Marketing & Communications

To mark its 20th year in business, CTP in Boston, has turned its website and entire digital presence over to 20 non-profits for the remainder of 2016.

Woke, Lit & Ready: A Guide to Understanding Black Twitter

Marketing & Communications

On December 2, God-is Rivera, Associate Director Social Media at VML, was a guest speaker of the 4A’s fourth quarter Social Media Committee meeting. In her presentation, “Woke, Lit & Ready: A Guide to Understanding Black Twitter,” she discussed the importance of the cultural identity on the social media network.

In Case You Missed It – November 2016

Marketing & Communications

In case you missed it in November, Transparency update, DOL Overtime Page, “See It & Be It” Drew Schwartz of Terri & Sandy & more.

New Data on Gender Issues Revealed & Nancy Hill Award Announced

Marketing & Communications

New data revealed about female creatives at 3% Conference. Creation of “The Nancy Hill Award” also announced.