News & Views | 4A's

Need an easier way to follow us and the industry? 4A’s SmartBrief might be for you.

Media Matters | The Business Elite Executive Summary

Our newest Media Matters is the executive summary of Ipsos MediaCT’s Business Elite Study.

4A’s President and CEO Nancy Hill Receives AWNY ‘Changing the Game’ Award

4A’s President and CEO Nancy Hill received AWNY’s “Changing the Game” award today during a luncheon held at the New York Hilton.

Production Matters | Music Licensing Battles Over Ownership Rights May Impact Agencies and Advertisers

James L. Johnston, Partner, and Daniel Nemat-Nejat, Associate, of the law firm Davis & Gilbert LLP, have authored the article “Copyright Termination Rights Create Quandaries for Music Licensees,” which is accessible to 4A’s members.

New Web Platform Aims to Promote Advertising Industry and Attract New Talent

The 4A’s, in conjunction with Arnold Worldwide, has launched a new Web-based video platform, called Open Advertising, aimed at young adults and intended to attract best-in-class talent to the ad-marketing industry.

NYC High School Students Create Ad Campaign for Michelle Obama’s "Let’s Move!" Initiative

Two students from the 4A’s sponsored High School for Innovation in Advertising and Media (IAM) have created and will present an integrated ad campaign for Michelle Obama’s Let’s Move! initiative at the inaugural TEDx Harlem event.

2012 O’Toole Awards Finalists

The 4A’s is pleased to announce the 18 finalists in four categories for the 2012 O’Toole Awards for Creative Excellence.

Media Matters | The 2011 Mendelsohn Affluent Survey

This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A’s thanks Ipsos Mendelsohn for providing this report.

Union Performer Matters | Right to Work States – Union Security / Preference of Employment (SAG TV, AFTRA TV, AFTRA Radio Commercials Contracts)

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG and AFTRA Commercials Contracts

Union Performer Matters: SAG + AFTRA: Extra Performers | Calling Services and Production Staff-Related Duties

This Employment of Extras Union Performer Matters is from the Industry-Union Standing Committee, and provided for SAG and AFTRA JPC Authorizers and Direct Signatories to the SAG & AFTRA Commercials Contracts.

4A’s Names Peter Kosmala as Senior Vice President, Government Relations

The 4A’s announced today that Peter Kosmala has been named Senior Vice President, Government Relations, to represent the interests of the advertising agency community with the federal and state governments.

Media-Related 2011 Recap

In 2011, the 4A’s developed programs and acted on the membership’s behalf in a variety of areas and on various issues. We also released and distributed numerous bulletins and books to our members.

Media Matters | Good vs. Evil: Taking Back Control from Counterfeiters

With the Internet now an integral part of everyday life, recent illicit online activity has become a center of attention and concern for many. Team that with ever-evolving technologies and you have a recipe for “knock-off industry.”