NEW YORK, January 17, 2023 — President and CEO Marla Kaplowitz, of the American Association of Advertising Agencies (4A’s), the leading U.S. based advertising trade association, announced today the appointment of Ann Rubin as the new EVP, Marketing Communications & Events. In this role, Ann will join the 4A’s executive leadership team to continue to […]

In a December 27 announcement, the Treasury Department and the Internal Revenue Service (IRS) issued Notice 2023-7, which provides interim guidance for the application of the new corporate alternative minimum tax (CAMT) until the issuance of proposed regulations. The CAMT may impact some larger agencies with average annual financial statement income exceeding $1 billion. Foreign-parent […]

Federal Trade Commission (FTC) Chair Lina Khan held a press conference on January 5 announcing a proposed rule that would ban employers of any size nationwide from both entering into new non-compete agreements with and enforcing existing non-compete agreements against their workers. Of note, the proposed rule would not apply to non-compete agreements that are […]

Standards set this year will define the industry’s response to the climate crisis As 2023 kicks off, the marketing industry is on the cusp of several major tipping points that will begin to define its role in the climate crisis. Inflationary pressures are squeezing budgets. As a result, some experts report sustainability initiatives are stalled, […]

President and CEO Marla Kaplowitz discusses the 4A’s ‘2023: Look Ahead’ report The American Association of Advertising Agencies is setting out in the new year to simplify the often lengthy and complicated ad agency search process, one of several areas of focus for the trade organization detailed in its expansive “2023: Look Ahead” report released on Tuesday. […]

Automation, sustainability, the future workforce and recession will shape agencies in 2023.   Automation, sustainability, the future of the workforce and a pending recession will shape how agencies navigate 2023, according to the 4A’s Look Ahead report, released on Tuesday.  The report, which covers a range of major trends shaping the marketing and agency landscape, zeroed […]

On December 21, 2022, the Colorado Attorney General (AG) released the second set of draft regulations to the Colorado Privacy Act (CPA). In this draft, the AG is asking public stakeholders for specific input on five different topics: (1) clarifications to definitions; (2) use of IP addresses to verify consumer requests; (3) a universal opt-out […]

On December 27, the California Division of Labor Standards Enforcement’s (DLSE ) updated its Equal Pay Act FAQs to answer a handful of questions about the state’s new pay transparency requirement for job postings — which went into effect on January 1, 2023. The revised FAQ’s provide some needed clarification regarding SB 1162; however it […]

In October 2022, the Federal Trade Commission (FTC) voted to issue an Advanced Notice of Proposed Rulemaking (ANPR) to take stakeholder input on how the agency can help combat fake reviews and the purchasing of social media followers to help boost indicators of social media influence. The FTC’s battle against fake, paid, or manipulated customer […]

The New York City Department of Consumer and Worker Protection (DCWP) recently announced that it will postpone enforcement of its new law (Local Law 144) intended to regulate the use of automated employment decision tools until April 15, 2023. Local Law 144 would require employers to conduct bias audits on automated employment decision tools, including […]

The Federal Trade Commission is seeking public comment on a potential rule prohibiting “junk fees” and related practices via a new advanced notice of proposed rulemaking (ANPR) published in the Federal Register on November 8.  The new rule has the potential to dramatically change how fees are communicated to consumers in advertising, impacting nearly all […]

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment on potential updates and changes to the Green Guides for the Use of Environmental Claims. The Commission’s Green Guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act. The […]