4A’s Aims to Help Mothers in the Ad Industry Get Ahead With a New Initiative

Long hours and intense deadlines can make it difficult for mothers to land leadership roles at agencies, and about 49 percent of women in the ad industry say that family responsibilities are the key barrier to career advancement, according to an IPG study. The 4A’s is aiming to change that with a new virtual coaching program designed to help moms in the agency world stay on the leadership track.

The 16-week program, Mothers@Agencies, launching on Feb. 7, includes eight one-hour sessions led by executive coaches over a group conference call. Coaches will offer tips on finding a balance between motherhood and career responsibilities.

Read more at Adweek

The 4A’s will be hosting an information session for the Mothers@Agencies Pilot Program on Friday, 1/20 at 11am ET. Click here for details and to register.