Agency Compensation
The 4As has developed a range of agency-client compensation information and tools, plus a number of ways to connect with the larger member community.
For more information about surveys, please get in touch with Helen Miranda.
For further information about reports, please get in touch with Sal Conte.
4As 2023 Billing Rate Benchmark Survey Report
The report includes 34,000 data points representing 345 agency offices and 15 departments comprising a total of 169 positions. A Digital Dashboard provides an easy-to-narrow focus on specific needs. It includes a trending page with a top-line comparison of 3 years and a detailed comparison by role of the past 2 past cycles.
4As 2021 Labor Billing Rate Survey Report
The 4As 2021 Labor Billing Rate Survey Report presents data in three agency size groups and by four geographic regions. NEW this year, the 4As has created access to the Labor Bill Rate Report in a Digital Dashboard Format.
Project-by-Project Do’s & Don’ts: Agency Best Practice Guidance
As the project-by-project model becomes more and more prevalent in our industry, our Business Intelligence & Insight team penned a guidance report to best navigate the new world order.
The Ripple Effect of Extending Payment Terms – Guidance from the 4As
While industry advocates have long been promoting 30 days as the standard for payment terms, clients often try to negotiate extended terms of 60, 90 or even 120 days. Pushing back on a client is never easy for an agency.
4As Member Communities
We offer agency and discipline leaders multiple ways to engage with their community. Each is established as an ongoing group, so the benefits of participation increase over time as members become more familiar and comfortable with each other.
Agency Financial Articles
Read the latest (or best) articles from the 4As and our partners to help you plan.
Our Resources
Didn't find what you're looking for? The 4As curates resources on topics impacting agencies and their business. Keep exploring in our Resource Library.
Related Topics
Additional resources to support your professional development.
Like every other industry, advertising and marketing are continuing to evolve in a post-pandemic world.
Equip your teams to identify opportunities and craft tailored strategies to win clients in an evolving ecosystem. Leverage unique strengths, foster client relationships and continuously adapt to market trends to drive agency growth.
Operations are the lifeblood of an agency, determining its ability to adapt and compete effectively.
