Featured Resources
If knowledge is power, you’re about to become an advertising superhero. Start with these timely featured resources.
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ThinkLA: 4As Member Perk
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Member Perks
Shirofune: 4As Member Perk
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Guidance
White House 2025 AI Action Plan: FAQ Guidance for Agencies
On July 23, 2025, the White House unveiled the “Winning the AI Race: America’s AI Action Plan,” outlining…
Research
From archived publications to the most recent industry insights, our research library will help you drive smarter campaigns, stay on top of trends, and run a better agency.
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Which Americans are Dining Out, and Which are Opting Out?
Ipsos shares findings on Americans dining out and cooking at home habits.
Back-to-School Headquarters
The National Retail Federation (NRF) is a great resource for insights into the back-to-school and back-to-college shopping season.
2025 Back-to-School Survey
Deloitte examines consumer behaviors and preferences during the back-to-school shopping season.
Resource Library
Explore the deep, searchable 4As library of articles, archival media, suggested reading, industry textbooks and more.
Member Perks
ThinkLA: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Member Perks
Shirofune: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Guidance
White House 2025 AI Action Plan: FAQ Guidance for Agencies
On July 23, 2025, the White House unveiled the “Winning the AI Race: America’s AI Action Plan,” outlining…
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SmartBrief Newsletter
Keep up on the latest happenings with minimal effort or hassle thanks to handpicked articles from hundreds of publications. Each newsletter includes industry news as well as a brief summary and links to the original source.
The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
