Tools to Thrive
Technology and data have graduated from simple tools to the driving forces behind successful campaigns. We’re committed to providing you with advanced tools, analytics and data-driven insights to optimize campaign performance, personalize customer experiences and empower strategic decision-making across all marketing channels.
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2025 Agency Evolution: Leveraging AI Predictions to Adapt, Lead, and Win
Webinar: January 14th. Explore how predictive AI empowers agencies to anticipate trends, optimize campaigns and deliver solutions that go beyond expectations.
Video Currency vs Video Measurement
Currency and measurement are two distinct concepts in the context of advertising. This simple chart breaks it down.
From Insight to Action: Delivering More Value With Identity
Case Study on generating consumer insights, modeling audiences and helping brands understand their core target more deeply.
Resources
Explore the latest innovations that will supercharge your success.
Member Perks
LookFar Labs: 4As Member Perk
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
Paper
The 4As Guide to Content Provenance
In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.
Member Perks
Oracle NetSuite: 4As Member Perk
Through the 4As partnership with NetSuite, 4As members can unlock a 45% discount on NetSuite’s Enterprise Resource Planning Solution, tailored specifically for agencies.
Events
Meet other tech and data professionals at upcoming in-person and virtual events.
01/23/2025
Meet & Greet: Compliant
03/26/2025
4As Decisions 2025 (Minneapolis)
Education
Stay on top of the latest developments in tech and data with curated educational resources.
12/10/2024
Meet & Greet: NewsBreak
NewsBreak’s mission is to make local news and information easily accessible & abundantly available to people everywhere for…
02/19/2025
4As Perspectives: Pixability and YouTube Quality
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02/26/2025
Meet & Greet: Plus Company
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…
News
Get the most up-to-date news and trends related to tech and data topics.
Related Topics
Additional resources to support your professional development.
Prepare yourself with the necessary skills and insights to make well-informed decisions on your agency’s AI and GenAI integration.
Like every other industry, advertising and marketing are continuing to evolve in a post-pandemic world.
We’re sourcing best practices and insight to help media professionals make the most of every buy.
