We’ve Got the Industry’s Back

Our 4As Washington, D.C. office advocates on behalf of the advertising agency community on all issues that could affect agencies, from labor policies and taxes to privacy law changes that could hinder agencies’ ability to find the best audiences for their clients.

Contact [email protected] to learn about the services we offer 4As members and more about our work for the advertising and marketing industry at large.

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Capitol Hill Day 2025

Interested in policy-making behind the scenes? Want to learn how legislative decisions shape our industry? Join us in DC on May 6-7, 2025.

Three people in a room engaged in a discussion. One person is seated at a table, another is speaking, and a third stands near the door.
Post-Election Deep Dive

What do the 2024 federal election results mean for agencies and advertisers? Resources and guidance on what to expect and how to prepare.

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Government Relations Awareness, Advocacy, Action

Giving agencies a strong voice in how they are regulated.

Resources

Learn more about the industry’s most pressing issues, and what you can do to manage them.

New Business Activity Tracker

R3 New Business League Global and US – Feb 2025

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an…

Guidance

Reconvening in the Home: The Power of Household Identity in the New TV Era

New Guide: Explore how adopting a household-based identity strategy can unify linear and CTV advertising—boosting targeting precision, measurement accuracy and overall ROI.

Member Perks

YouGov America: 4As Member Perk

Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…

Related Topics

Additional resources to support your professional development.

Like every other industry, advertising and marketing are continuing to evolve in a post-pandemic world.

We’re sourcing best practices and insight to help media professionals make the most of every buy.

The 4As Business Intelligence & Insight team specializes in helping member agencies address issues concerning agency finance, compensation, and negotiation via published guidance, financial surveys and benchmarks, anonymous peer exchanges, custom consultations, and more.