4As Survey Results
The 4As strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
Reports
4As 2024 Employee Compensation Survey
The 4As 2024 Employee Compensation Survey Report is now available. Request to Purchase PDF Report + Digital Dashboard…
2024 Analysis of Agency Costs Survey Report
Introducing our 2024 Analysis of Agency Costs, now including a Digital Dashboard! This year, we’ve transformed our…
2024 Compensation Methodologies
In Q1 2024, 4As members participated in a Compensation Methodology study. 4As members were surveyed on the eight…
Papers
Paper
Why is CX important for agencies today?
Understanding the importance of CX and Brand Building. Connected and Complete: Modern Brand Planning Introduction Over the past…
Paper
The 4As Guide to Content Provenance
In response to the rise of concerns around digitally altered or created content, the 4As recognizes the need for an industrywide content provenance standard.
Paper
4As Environmental Social Governance Guidance Paper
The global Environmental Social Governance (ESG) reporting landscape is complicated and ever evolving. In fact, by some estimates,…
