Taking an intentional and data-driven approach to getting the people part right.
As a business leader, part of your job is to make sure your company puts your talent into the optimal position to produce your desired business results and beat the competition. The essence of leadership is aligning employees with business strategy—and that begins with taking an intentional and data-driven approach to getting the people part right.
Too often, when executives hear the term “people strategy,” they shrug off the responsibility and pass it to human resources. But when it comes to designing and optimizing your most important (and most costly) business asset—your people—passing the buck is also passing up your biggest opportunity to create a truly great organization.
So how do you assemble world-class teams? That’s where having an objective methodology and system for optimizing talent comes in. Talent optimization utilizes quantitative data and analytics so you can comprehend job requirements, identify the best candidates, understand the team dynamics needed to accomplish business goals, and manage employees in a way that pushes everyone to the top of their game. Bottom line: you need to roll up your sleeves and get good at understanding and capitalizing on your people data. It’s the best path to maximizing productivity— and winning with talent.
Related Resources
Talent Talks
4As Talent Talks is a series of in-depth conversations with industry leaders committed to creating inclusive and equitable workplaces in marketing, advertising and communications.
Employee Relations Guidance
Proactively cultivating a positive work culture is key to preventing and mitigating employee relations issues. Agencies can achieve…
Survey
2021 Training within 4As Member Agencies
Login to access member-exclusive content Not a 4As member yet? Don’t miss out. Learn more about joining a growing…