Media Resource: Advertising Assurance

With technology providing numerous options for consumer access to content, we collectively have the responsibility to safeguard consumers and the brands we work with to ensure balanced environments where brands and consumers can coexist with trust.

“Media leaders have shared the important issue(s) for agencies to champion, and the resounding answer is brand safety. Beyond the typical topic of brand safety are the areas like fake news, GDPR requirements, and the CBA initiative around consumer adblocking & elimination of annoying digital ad formats. Therefore, we are broadening the discussion to one of Advertising Assurance – bringing consumers & content together for common good.”

– Marla Kaplowitz, 4As President and CEO

Ad Assurance Coverage

• Adweek (June 22, 2018): Agencies, Clients and Publishers Talk Brand Safety and Consumer Trust at Cannes
• Long Island Business News (May 25, 2018): MacLeod: How the ad industry can help kill fake news
• World Trademark Review (April 18, 2018): New bureau created in the fight for brand safety, but initiative may be “too little, too late”
• Beet.TV (April 12, 2018): Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains
• Cynopsis Media (April 12, 2018): truTV schedules The Problem With Apu opposite The Simpsons
• Mobile Marketing Magazine (April 12, 2018): The Industry Needs To Act Together To Fix Brand Safety
• Nasdaq (April 12, 2018): Holding companies put competition aside to launch brand safety bureau in US
• [a]listdaily (April 11, 2018): Agencies Band Together To Form Advertiser Protection Bureau
• Associations Now (April 11, 2018): Ad Agency Group Sharpens Focus on Brand Safety with New Bureau
• Branding in Asia (April 11, 2018): Reflecting Concerns, UM Appoints Industry’s First Global Brand Safety Officer
• Campaign Asia (April 11, 2018): Holding companies put competition aside to launch brand safety bureau in US
• CEO Update (April 11, 2018): Advertising association launches brand protection bureau
• Design Feeds (April 11, 2018): 4As and Holding Companies Executives Form Advertiser Protection Bureauto Tackle Brand Safety
• Digiday (April 11, 2018): The new most important role at agencies: Brand-safety officer
• Marketing Dive (April 11, 2018): 4As, ad agencies form Advertiser Protection Bureau to take on brand safety
• Mobile Marketing Magazine (April 11, 2018): The 4As Brings Media Agencies Together To Form Brand Safety Bureau
• Nasdaq (April 11, 2018): Ad Industry Unifies Against Unsafe Media, GroupM’s Barone explains
• The Wall Street Journal (April 11, 2018): CMO Today: Zuckerberg’s Senate Grilling; YouTube Pushed for Financials; Native AdSpend Growth Slows
• WARC (April 11, 2018): 4As unveils Advertiser Protection Bureau
• AdExchanger (April 10, 2018): Agencies Team Up Under 4As To Launch Brand Safety Consortium
• Adweek (April 10, 2018): 4As and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety
• Adweek (April 10, 2018): In Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser Protection Bureau
• Adweek Magazine (April 10, 2018): 4As and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety
• Beet.TV (April 10, 2018): Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”
• Blog Likes (April 10, 2018): The internet is such a mess that brands are hiringexecutives to make sure their ads don’t end up next to objectionable content
• Business Insider (April 10, 2018): The internet is such a mess that brands are hiring executives to make sure their ads don’t end up next to objectionable content
• Campaign (April 10, 2018): Holding companies put competition aside to launch brand safety bureau
• Fast Company (April 10, 2018): Amid Fake News And Data Leaks, Ad Industry Makes Brand Safety Official
• MarTech Today (April 10, 2018): Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines
• MediaPost (April 10, 2018): 4As, Agencies Form Protection Bureau
• PR Week (April 10, 2018): Holding companies put competition aside to launch brand safety bureau
• The Drum (April 10, 2018): 4As clamps down on brand safety with launch of Advertising Protection Bureau
• Ad Age (March 28, 2018): What To Expect At The 4As Annual Conference, Including John Leguizamo