In order to promote sound brand-safety and suitability practices, the 4As Advertiser Protection Bureau has created the APB Brand Safety Self-Assessment Guide – a 57-question, self-paced exam covering the following topics:
- Brand Safety & Suitability
- Risk Tolerance
- Fraud & Piracy
- Third-Party Verification
- Search Marketing
- Global Alliance for Responsible Media (GARM)
- Streaming & Connected TV (CTV)
- Social Media
It is our hope that the Brand-Safety Self-Assessment can be used to further the pursuit of brand safety and suitability and a safer, more transparent environment. Please help us to share this as well!
Share the assessment on social! 
