Research
The State of Mental Health in America 2024
The prevalence of mental illness and substance use disorders among adults and children by state, as well as access to insurance and access and barriers to mental health care are featured in this annual report from Mental Health America.
Medical Cost Trend: Behind the Numbers 2025
PwC’s Health Research Institute looks at the increase in medical costs to treat patients from one year to the next.
Media That Engages Older Adults
Learn about the media habits of those 63+ in this report from Media Logic.
Trends in Healthcare Professional Engagement
Veeva provides global and regional engagement trends based on healthcare professional (HCP) interactions with the life sciences industry.
2024 Gen Z and Millennial and Survey
Deloitte released its annual global Millennial and Gen Z survey highlighting general attitudes, workplace behaviors, and concerns about the economy.
2024 Tech Trends Report
The Future Today Institute forecasts emerging technology trends that will influence the advertising, public relation, media, and journalism industries in the year ahead.
Business Creative Report: Ranking of the World’s Most Awarded Ads
Adforum monitored 40 local and global award shows to rank the most awarded ad campaigns by industry, from…
2024 Healthcare Marketing Trends
Smith + Jones highlights six healthcare marketing strategies, tactics, and innovations hospitals and health systems need to leverage to be successful.
NEWFRONTS TRENDS TO WATCH—AI, MEASUREMENT UPHEAVAL AND STREAMING SPORTS INVESTMENT
TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and others talk short-form video…
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