Why TV is the Heart of Effectiveness

Peter Field examines the past ten years of effectiveness and attention data from the IPA Effectiveness databank, Amplified Intelligence, Lumen, System1, and The Australian Effies to find that TV continues to remain effective in this report from Thinkbox.

The report focuses on the importance of attention, emotion, and trust in building brands and increasing profit and outlines how TV continues to support all three.  

Download the full report