Topic
- B2B
- Client/Agency Relations
- Future of the Agency
- Media
- Media Measurement
- Research
Duke University’s Fuqua School of Business’ semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and society.
Topics include:
- Marketing budgets
- Managing marketing technology
- Use of AI in marketing
- Digital transformation and privacy
- Managing marketplace threats
- Marketing jobs, growth, leadership, and performance.
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