Topic

  • B2B
  • Client/Agency Relations
  • Future of the Agency
  • Media
  • Media Measurement
  • Research

Duke University’s Fuqua School of Business’ semi-annual survey collects the opinions of top marketers to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and society.

Topics include:

  • Marketing budgets
  • Managing marketing technology
  • Use of AI in marketing
  • Digital transformation and privacy
  • Managing marketplace threats
  • Marketing jobs, growth, leadership, and performance.

 

View the survey