Topic

  • Consumer Behavior/Understanding
  • Research

AARP surveys Gen X, Baby Boomers, and Seniors on their technology ownership, usage, total tech device spend, and online behaviors in this annual report.

Topics include:

  • Tech purchasing behaviors and preferences, as well as barriers
  • App vs. browser usage and types of digital services used
  • The role technology plays in healthy aging
  • Social media and streaming habits
  • AI awareness and adoption.

 

Read the full report here.

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