Topic

  • Research

The National Confectioners Association (NCA) provides a comprehensive look at the confectionary industry, specifically chocolate, candy, gum, and mints. Category and consumer insights are featured in the report.

Insights include:

  • Category sales performance
  • Buying trends and shopping behaviors
  • Role sweets play in life occasions
  • Consumer interest in a brand’s environmental, social, and governance (ESG) efforts.

 

Read the report

Related Research

View All Research
fallback image
Wunderman Thomspon: B2B Ecommerce Benchmarking Report

Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years…

Learn More
fallback image
Women’s Sports: The Winning Play for Your Brand

Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…

Learn More
fallback image
Women in the Workplace

LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Learn More
View All Research