Topic

  • Consumer Behavior/Understanding
  • Research

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

Key takeaways:

  • Supply imbalance of wine is cause by two dominate factors: decline of the wine-friendly Baby Boomer population and resurgence of anti-alcohol campaigns.
  • Decline of Baby Boomer population with drive a more aggressive outreach to younger consumers.

 

Read the full report

 

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