State of Play Report

Nielsen launched State of Play, a new bi-annual report that focuses on a trending subject in media measurement. This first report takes a deep look into the streaming industry, exploring all the various streaming choices and consumer sentiment. You’ll find some interesting insights. For example, 64% of respondents indicated they wish there was a bundled video streaming service that would allow them to choose as few or as many video streaming services as they wanted. Not too long ago, customers wanted to escape bundles.

Download the report here