New Product Pacesetters

Circana examines the top new CPG product launches of 2023 and provides insights into the factors that led to their success.

The top performers and rising stars in food & beverage, nonfood, and convenience stores sectors are ranked.

Four interesting findings in this year’s report:

• Consumers are eager to try new products, especially food and beverage.
• 43% of consumers sought hydration in their beverages to alleviate headaches, fatigue, or muscle cramps.
• “Natural” was on-trend for personal care products.
• This year’s report provides guidance on driving continued growth in year two.

Registration is required to access the full report.