2024 Holiday Outlook

PwC examines holiday shopping, travel intentions, planned spending and budgets, and as well what drives purchasing decisions. 2024 is the 10th anniversary of PwC’s report, bringing a perspective on past trends and behaviors.

Key findings include:

• A tale of two holidays: A gap exists between consumers ready to splurge and those tightening budgets
• Plans to cut back on discretionary spending to pay for holidays
• Gen Z holiday shopping habits
• Physical stores continues to play a crucial role in holiday shopping
• Early shoppers go online, post-Cyber Monday shifts to in-store
• Men boost holiday budgets for tech and travel
• Delivery methods are getting more diverse.

Check out the full report here.