Author
Research Services
Topic
- Consumer Behavior/Understanding
This annual guide from the Hispanic Marketing Council (HMC) provides demographic profiles, media habits, and language preferences of Hispanic consumers. This year’s report includes examples of authentic campaigns targeting Hispanic consumers that are rich in cultural insights, diversity, and creativity.
The report also presents a list and company information for top advertising, media, and marketing companies, vetted by the HMC, that specialize in the Hispanic market.
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