Topic

  • Research

Smith + Jones highlights five healthcare marketing strategies, tactics, and innovations hospitals and health systems need to leverage to be successful.

Trends include patient empowerment and consumerism, role of the patient journey in brand perception, and role of artificial intelligence (AI) in healthcare.

Read this overview of the patient empowerment and consumerism trend and register here to access the full report.

Related Research

View All Research
fallback image
Wunderman Thomspon: B2B Ecommerce Benchmarking Report

Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years…

Learn More
fallback image
Women’s Sports: The Winning Play for Your Brand

Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…

Learn More
fallback image
Women in the Workplace

LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.

Learn More
View All Research