Topic
- Research
The National Recreation and Park Association (NRPA) examines how people engage with their local park, as well as the importance and value of public parks and recreation facilities in people’s lives.
Study findings include:
- Frequency of park visits
- Key reasons people go to parks
- Favorite outdoor activities
- Barriers to park and recreation usage.
Various demographic breakouts—generation, ethnicity, family, region—are included.
Related Research
Wunderman Thomspon: B2B Ecommerce Benchmarking Report
Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years…
Women’s Sports: The Winning Play for Your Brand
Advertisers, brands, and sponsors can no longer overlook women’s professional and college sports when developing their marketing plans.…
Women in the Workplace
LeanIn.Org and McKinsey & Company looks at the state of women in corporate America. The report also includes steps companies can follow to create a more fair and inclusive work environment for women.