Edelman Trust Barometer 2025

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

This year’s survey focuses on rebuilding trust and building optimism. The report features the following key points:

• Institutional failures push us to the brink
• Lack of optimism for the next generation
• Business seen as competent and ethical
• All institutions must work to rebuild trust.

Read the report here.