2024 Holiday Survey

Deloitte’s annual holiday retail forecast predicts an increase between 2.3% and 3.3% in holiday retail sales in 2024.

Holiday Retail Survey
Deloitte’s annual holiday retail survey focuses on consumer spending, preferences, and timing.

Key findings include:

• Holiday shoppers plan to spend more this year. Some expect higher prices, while others just plan to increase their shopping budgets.
• Experiences are growing faster than retail categories.
• When selecting a retailer, consumer look for quality, getting a good deal, and variety of products.