Author

Research Services

Topic

  • Holiday

BCG shares results from studying consumer and credit card data to help retailers navigate the 2024 holiday shopping season.

Finding include:

  • Prediction of modest spending growth
  • A late Thanksgiving and Presidential election will make timing of the shopping season feel different
  • Importance of both weekday and weekend shopping behaviors, with weekdays being more focused on online
  • Channel trends, including consideration factors.

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