CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers (CMOs) in Fortune 500 companies is 4.2 years and 3.1 years among Ad Age’s top 100 advertisers from it’s “Leading National Advertisers” list.

Key findings include:

• The average tenure for B2B CMOs is 4.5 years compared to 4 years for B2C CMOs.
• 50% of CMOs in Fortune 500 companies are women.
• There has been a decrease in racial/ethnic diversity among CMOs: 12% in 2023 vs. 14% in 2022.

Read the report