Topic

  • Consumer Behavior/Understanding
  • Research

Discipline

  • Brand Strategy

In this annual ranking from BrandSpark, see how America, Canadian, and U.K. consumers rank the most trusted brands in the following categories:

Canadian categories include:

  • Baby & Kids
  • Banking & Insurance
  • Dairy
  • Food & Beverage
  • Health, Beauty & Personal Care
  • Home Goods
  • Household & Cleaning
  • Pet Care
  • Retail & Grocery
  • Services
  • Telecommunications & Media

View Canadian rankings

U.K. categories include:

  • Baby & Kids
  • Food & Beverage
  • Health, Beauty & Personal Care
  • Home Goods & Outdoor
  • Household & Cleaning
  • Over-the-Counter Health
  • Pet Care
  • Retail & Grocery
  • Services

View U.K. rankings

U.S categories include:

  • Baby & Kids
  • Food & Beverage
  • Health, Beauty & Personal Care
  • Home Goods & Outdoor
  • Household & Pet
  • Retail & Restaurants
  • Services
  • Top OTC drugs by pharmacists

View US rankings