Topic

  • Consumer Behavior/Understanding
  • Research

Bank of America reveals the financial habits of Gen Z (18-27). The latest edition examines Gen Z’s financial attitudes and habits, focusing on the impact high cost of living has on saving, retirement, and hitting certain milestones.

Steps Gen Z is taking to manage finances and change spending behaviors are included. Bank of America are also provides saving and spending habits of Black/African American, Hispanic, and women Gen Zers.

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