Topic

  • Consumer Behavior/Understanding
  • Research

This report from AARP examines travel habits and trends for those 50+.

Topics include:

  • Motivations and barriers to travel
  • Changes in planning, booking, and spending behaviors
  • Domestic and international travel
  • Top choices for modes of transportation and accommodation
  • AI adoption for use in travel planning is low, but a place for opportunity.

 

View the report

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