Advertising Expenditures in Japan

Dentsu reports 2023 advertising expenditures in Japan increased 3% to 7,316.7 billion yen. Read the report to learn ad spend by medium and by industry. Click here for reports from past years. 

Dentsu also released an analysis of expenditures on Internet ad media in Japan. Breakdowns by video, social media, paid search, and display advertising are included, as well as forecasts for 2024.