Topic

  • Consumer Behavior/Understanding
  • Holiday
  • Research

PowerReviews annual survey provides a deep dive into holiday shopping behaviors and preferences with a focus on generational differences.

Key findings:

  • Big budgets are planned, with Millennials and Gen X planning to spend the most
  • Online shopping surges and in-store shopping is losing ground
  • Factors influencing shopping decisions.

 

Read the article here.

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