Trends in Healthcare Professional Engagement

Veeva provides global and regional engagement trends based on healthcare professional (HCP) interactions with the life sciences industry in its quarterly Pulse Field Trends Report.

Key findings in this quarter’s report:

• Access to healthcare professionals (HCPs) drops, but they are open to expanding engagement channels
• HCPs are more selective across specialties
• One solution to reach HCPs is coordinated engagement models where sales, marketing, and medical teams work together as a single resource.

Read the report now.