Topic

  • Consumer Behavior/Understanding
  • Research

Bank of America surveyed those 21 years old+ with $3 million or more in investable assets to learn how viewpoints on investing, giving, and preserving wealth differ across generations and the way people came into wealth.

The study includes:

  • economic views
  • investment trends and decision considerations, including the move towards alternative investment options by younger generations
  • primary sources for financial content
  • trends, challenges, and stressors in estate planning
  • philanthropic participation and focus
  • interest in art collecting and attitudes towards inherited art
  • use of financial advisors, satisfaction, and type of guidance they seek.

 

Read the study