Greenwashing And Advertising
A recent 4As white paper and video series shares more details about how best to navigate the regulatory roadmap for compliance with eco-labeling standards and other innovative strategies that agencies and advertisers are using to shape the kind of sustainable, responsible brands that consumers are looking for.
ESG Reporting Landscape: What Agencies Should Know
The global ESG reporting landscape is complicated and ever evolving. A new 4As white paper tackles key differences in ESG ratings providers, reporting frameworks, and reporting platforms and calls out important nuances that agencies tracking ESG goals should consider.
Global Alliance for Responsible Media (GARM) Action Guide to Reduce Media Greenhouse Gas Emissions Takeaways
In collaboration with the 4As Sustainability Committee, we’ve distilled the takeaways from the GARM Sustainability Quick Action Guide into easily-implementable tactics for our members and compiled a set of RFP questions to help marketers and agencies engage with clients and vendors.
4As Sustainability Summit
During Earth Month 2022, the 4As brought together brands and agencies for our inaugural Sustainability Summit, to collaborate on how agencies and brands can best work together towards a common goal – true environmental sustainability in process and product.
Ad Net Zero
In June 2022, leaders from many of the largest companies and associations in the world’s advertising industry announced their intent to apply learnings from the UK to roll out Ad Net Zero internationally to major markets.
Sustainability and Agencies
In a September 2022 Business as Unusual Webinar, Alison Pepper, EVP of Government Relations at the 4As presented a brief update on how agencies are addressing the issue of sustainability and what future regulations the industry should bear in mind as they plan for the years ahead.
Resources
Paper
4As Environmental Social Governance Guidance Paper
The global Environmental Social Governance (ESG) reporting landscape is complicated and ever evolving. In fact, by some estimates,…
The U.S Regulatory Landscape for Sustainability in Advertising in 2024
Advertising agencies and brands are under more pressure than ever to demonstrate their commitment to being part of…
Global Alliance for Responsible Media (GARM) Action Guide to Reduce Media Greenhouse Gas Emissions Takeaways
For marketers who want to adjust media practices to be more sustainable, knowing where to start can be…
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