Government Relations and Advocacy
The 4As Washington, D.C. office advocates on behalf of the advertising agency community on all issues that could affect agencies, from new taxes on digital advertising to privacy law changes that could hinder agencies’ ability to find the best audiences for their clients.
Contact [email protected] to learn about the services we offer 4As members and more about our work for the advertising and marketing industry at large.
State Privacy Law Guidance
To assist in agencies in their compliance efforts, the 4As partnered with Venable LLP to offer this exclusive guidance document to provide agencies to compare and contrast U.S. state privacy laws taking effect in 2023, a description of consumer data rights and requirements, and practical tips and next steps for agencies in developing policies, procedures, and contracts to comply with these laws. The document focuses on the obligations these laws may impose upon agencies related to the personal information agencies collect and process, both on behalf of clients and for their own purposes.
FARA: Regulatory Considerations for U.S. Advertising Agencies
The Foreign Agents Registration Act (FARA) is a United States law that imposes public disclosure obligations on persons (or business entities) representing foreign interests. The 4As has developed a guidance document to make agencies aware of FARA, and its potential impact on agencies. The document details what general foreign client activities create FARA registration obligations, what’s included in FARA registration statements, important tips for complying with FARA, and practical application scenarios that could impact agencies.
4As Government Relations Newsletters
Find the specific government relations newsletters you need to solicit business, drive strategy, inform campaigns and help you run your agency better.
