Account Management, Client Leadership
Lori Bartle is a seasoned marketing and advertising professional whose career spans nearly every corner of the industry. With a rare blend of client-side, agency-side, and media experience, her comprehensive and uniquely insightful perspective sets her apart as a transformative account and agency leader.
Lori has an MBA and credits a relentless focus on the client’s business as a key ingredient in her success. She amassed a track record of long-term, highly successful client partnerships among national and international brands with particular expertise in travel, entertainment, the wine industry, and education.
While her first agency job was with DDB Needham, Lori has thrived in independent agencies, with billings ranging from $30M to $200M. Given the global footprint of clients, Lori was a long-term member and board member of the indie network Worldwide Partners Inc. until stepping away from her day-to-day agency role in early 2023.
Today, Lori channels her expertise as an agency advisor and collaborator with a unique focus on developing account teams from passive cost centers into proactive leaders and cultivators of growth. She has launched a unique MBA-inspired training program called Building Business Acumen and recently published her first book on the subject, The Agency Within Us. Leadership Transformation and Growth Creation are two of the key engagement gateways for elevating and driving more value through the account discipline.
As part of an ongoing commitment to understanding the state of account management in advertising agencies, Lori is conducting a short survey (5-6 minutes to complete) to gather perspectives relative to strengths and weaknesses. Whether you’re on the account management team, part of a creative or strategy discipline, or in a leadership role, your insights will be invaluable for identifying trends, highlighting challenges, and sparking meaningful conversations about how this key role can be better equipped to drive value for agencies and clients. Thank you in advance for your participation and for helping to elevate the conversation around account management and client leadership. All responses are anonymous, and reported only in the aggregate.
For more information, contact Lori at [email protected].
