As President of Proof Advertising, Jocelyn is a senior leader responsible for driving client relationships and strategic growth. With over 25 years at the agency, she has spent more than 20 of them leading the Subway Restaurants account, overseeing 24,000+ U.S. shops and two-thirds of Canadian locations, and major brand initiatives like their first app, wraps line, and Feeding America national partnership. Previously, she launched a new division for 3M and built private label brands for WalMart, Kroger, and Vienna Beef. She also champions agency culture, organizing monthly events that strengthen team bonds and foster connection in a remote work environment.
