Jeff Graham is President & CMO of Cactus, a full service creative agency in Denver that uses behavior change principles to help brands grow. In his current role he oversees agency operations and new business development. Jeff’s career spans more than 3 decades of leading teams in some of the country’s most creatively driven agencies like BarkleyOKRP, CP+B, Arnold and TBWA\Chiat\Day. Jeff is a passionate advocate for the power of breakthrough creativity for marketers, viewing it as the most disruptive weapon at our disposal – a force multiplier for business and brand growth.