Carter Nance oversees brand strategy and creative for Consumer Cellular, a leading wireless brand that specializes in serving customers aged 50 and older. Recognized as the most awarded wireless carrier in the industry, Consumer Cellular is known for its strength in customer service and value.
Before joining Consumer Cellular, Carter held leadership roles on both the client-side and at top agencies including BBDO, GSD&M, and CP+B. He architected the launch and reinvention of iconic brands such as Coke Zero, Southwest Airlines and Wells Fargo. The campaigns Carter led have won numerous awards, including Clios, Effies, and Cannes Lions, and have been featured in publications including the Wall Street Journal and Harvard Business Review. His teams’ turnaround of Domino’s Pizza kicked off with the largest quarter over quarter gain in fast food history (14.3%), became a Wharton Case study, won the Titanium Grand Prix at Cannes and continues to serve as the blueprint for Dominos’ success 14 years later.
Carter and his wife, Julie (a CP+B and Cliff Freeman alum) are the parents of two kids and two Golden Retrievers and reside in Austin, Texas. Carter is an avid college football fan and a member of the Orange Bowl Committee in Miami.
