Insights & Industry News

With upfronts season inching closer and closer by the day, the brick wall that is full-on economic uncertainty (due to the whiplash of on/off tariffs globally) will make for a possibly messy collision of circumstances.

Ammunition, a full-funnel advertising agency, announced a strategic reorganization to usher in a bold new era of tech-driven creative innovation.

Campaign sits with The 4As’ EVP of government relations and sustainability, Alison Pepper, to discuss how the ad industry can navigate these uncertain times.

Tariff trauma is setting into all corners of ad land as brands adjust business plans in a newly chaotic economy caused by the unpredictable tax policy controlled by President Donald Trump.

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.

As AI and automation reshape the industry, McGarrah Jessee has hired former WPP exec Bill Urciuoli its first CTO to supercharge what it does best: Build brands that speak human.

Jack Morton, the leading global brand experience agency, proudly announces the promotion of John Howard to President, US and Ashley Brantman to SVP, Head of Growth US, Co-Head, Jack 39, alongside significant senior advancements in creative and client service roles.

Burrell Communications Group, one of the world’s most highly regarded Black-owned advertising agencies, is pleased to welcome acclaimed strategy expert and marketer God-is Rivera to its leadership team.

Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation.

Earned-first creative agency SuperHeroes is launching an online free-for-all ‘AI Art School’ in partnership with its client Lenovo. The program consists of six courses featuring tutorials from ‘Made with Lenovo Yoga’ creators who bring original perspectives and skills, teaching students the fundamentals of AI art creation and the programs they use.