Industry News

Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the agency’s commitment to delivering intelligent brand systems through responsible innovation.

As AI and automation reshape the industry, McGarrah Jessee has hired former WPP exec Bill Urciuoli its first CTO to supercharge what it does best: Build brands that speak human.

Jack Morton, the leading global brand experience agency, proudly announces the promotion of John Howard to President, US and Ashley Brantman to SVP, Head of Growth US, Co-Head, Jack 39, alongside significant senior advancements in creative and client service roles.

Burrell Communications Group, one of the world’s most highly regarded Black-owned advertising agencies, is pleased to welcome acclaimed strategy expert and marketer God-is Rivera to its leadership team.

Frontier Airlines has named independent agency BarkleyOKRP as its new agency of record to help lead a bold brand transformation.

Earned-first creative agency SuperHeroes is launching an online free-for-all ‘AI Art School’ in partnership with its client Lenovo. The program consists of six courses featuring tutorials from ‘Made with Lenovo Yoga’ creators who bring original perspectives and skills, teaching students the fundamentals of AI art creation and the programs they use.

Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC (“Colossus SSP”) and Orange 142, LLC (“Orange 142”), today announced the release of Practical Generative AI Use Cases & Tools for DMOs, the latest addition to its AI education series.

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today announced a strategic partnership with Tourism Economics, an Oxford Economics company and global leader in tourism industry analysis.

Bionic unveiled new tools that enable you to plan and buy Agentic AI media products. With this new capability, you can now include AI agents in your media plans, along with all your other media placements across all media channels.

Brunner has acquired Rakuten Advertising’s Performance Solutions group, enhancing its digital media, data engineering and eCommerce expertise. This strategic move strengthens Brunner’s capabilities, expands its client base and fosters a new partnership with Rakuten, paving the way for future growth and innovation in performance marketing.

mhp.si has earned Google Premier Partner status for the 10th year in a row, placing it among the top 3% of U.S. marketing agencies recognized for outstanding Google Ads expertise.

Independent full-service agency Laughlin Constable has announced it has been named the creative agency of record for the Bronx Zoo as well as the New York Aquarium, both part of the world-renowned Wildlife Conservation Society (WCS).