Revenue Growth Certification
Format
5 Live Workshops (Virtual) + Coaching + Self-Paced Content
Duration
8 weeks
Audience
Anyone responsible for Revenue Growth, particularly Senior and Mid-level Strategy and Client-facing professionals
Pricing
$1,799 per person | Special Pilot Pricing is $1,499 per person
Session Outline
5 Live Workshops + Online Work + Coaching
Module 1: Care, Deeply understand your client’s world
- EMPATHY MAPPING: Understand where ‘what your client needs’ and ‘where you should help’, intersect
Module 2: Care, Establish trust & unlock real value
- ANCHOR A MEETING: Establish trust and position with a carefully crafted anchor question
- DISCOVERY QUESTIONS: Identify new opportunities, hidden challenges and real value with your client
Module 3: Develop confidence by practicing 1:1 with a coach
- Develop further confidence by practicing with our experienced coaches.
Module 4: Co-Create, Start with Business Storytelling
- CLIENT-CENTRED STORIES: Turn dry case studies into compelling stories that demonstrate empathy and create buy-in
Module 5: Co-Create and test components of a potential solution
- VALUE-CENTRED QUESTIONS: Test diverse service offerings with clients to learn what they value and why
- ASKING FOR THE BUSINESS: Become skilled at converging on an idea, investment and creating a champion at the client
Module 6: Take it outside the classroom
- Practice value-centred questions and effective business storytelling in your live client engagements
Module 7: Consensus: Address your client’s concerns and agree on the next steps
- PRE-MORTEM: Identify real and perceived risks, then mitigate them before they arise
- JOINT PLAN: Turn your proposal into an actionable plan with key milestones
- SPRINGBOARD: Flip ‘wash up’ meetings into an upsell that shapes your client’s strategy and future briefs
Module 8: Certification
- Feedback on the final project & certification
Requirements for Certification
- Attendance at 5 live virtual workshops
- Attendance at 1:1 coaching session
- Completion of online course modules
- Submission of Final Project
Meet the Facilitator
David Clayton
David Clayton started his career tending bars in South Beach, Miami, and the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, selling partnerships to the likes of Google, IDEO, Vodafone the United Nations, and the Guardian Media Academy, the brand’s first foray into training.
In 2011, David founded True & North – with one question in mind: “How can we give busy people the tools to master their client relationships?”
David is widely recognised as an effective and innovative coach, often invited as a speaker at industry events such as Cannes Lions and Facebook Select and featured in Campaign Magazine.
When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.
True & North
At True & North, everything we do stems from a core principle – good things happen when you really ‘get’ your clients. And yet, to ‘get’ clients, consistently across a whole client-facing team is often insurmountable. We close that gap.
From New York to London, Paris to LA, and Singapore to New Delhi, our training has enabled smart organisations like Meta, Publicis Groupe, and Channel 4 to ‘get’ their clients, have better conversations and reap the rewards.
Our secret sauce, people. The fantastic mix of pragmatists, sales leaders, and creative and design thinkers that make up our team. We are joined by our common values: empathy, collaboration, and an insatiable appetite for learning.
